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Summer of Challenges raises over £2,500 for fire fighters

Wiser’s Directors have reached their target of raising over £2,500 for the Fire Fighters Charity following last year’s Summer of Challenges, in response to the devastating fire at Wiser Recycling’s waste electrical and electronic equipment facility in 2016. We would like to thank the many who contributed for their generosity and support.

Wiser directors undertake Summer of Challenges 2017The ‘Summer of Challenges’ saw the Directors take on a series of gruelling races and trials kicking off with Russell and Dominic Hirst completing the 23 mile Three Peaks Fell Race in Yorkshire in April. The challenge took in 400km of road cycling and 25,000 feet of ascent in the Pyrenees in June where Russell and Dominic were joined by fellow director, Charles Thomas, and friend Alistair Whitehead. It also included the Yorkshireman half marathon and several sportive bike rides of over 100 miles before being completed in October in the Transylvanian Carpathian Mountains. Russell and Dominic Hirst were joined there by their brother Adam on a three day mountain bike tour covering a technical and physically demanding 110 km of off-road mountain trails and 3,500m of climbing in the National Park populated by brown bears, wolves and mountain goats.

Wiser experienced the amazing support of firefighters in 2016, and saw what they put themselves through, when their Cambridgeshire waste electrical and electronic equipment facility burnt down.

Russell Hirst, Group Managing Director says: “We wanted to find a way to show our appreciation and gratitude to the fire service for their amazing efforts to extinguish the fire which destroyed our facility. As a business, we have had a tough twelve months but are now in a position to forge ahead in 2018.”

The Fire Fighters Charity supports over 5,000 former and current fire and rescue personnel each year with services that include rehabilitation, nursing and family support.

Funds were also raised for the Cambridgeshire charity, Raptor Foundation, of which Russell is a Trustee, and which provides 24 hour care and rehabilitation for injured raptors, helping to support these increasingly rare species.